‘GenAI is no longer a future consideration’ – marketing teams ecstatic about AI as a paltry 7% of CMOs in a research say they don’t see an ROI – United Cultures

United Cultures

‘GenAI is no longer a future consideration’ – marketing teams ecstatic about AI as a paltry 7% of CMOs in a research say they don’t see an ROI

October 5, 2025

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GenAI adoption soaring, with 93% of CMOs reporting ROI while skepticism lingers over sustainability and ethical integration.

Technology