Texas Tech unveiled its new logo for next year, and while it’s a twist on a classic look, there are plenty of happy and sad reactions.
The university released a plethora of new logos on Tuesday, Oct. 7 that will be used beginning in spring 2026. Most notably, Texas Tech’s primary “double T” logo has a new look. The current iteration is beveled with red, white and black on it to give it a 3D look. The “modernized” one released is rather flat with red and white, similar to the school’s old look used through the 20th century.
“The clean, flat design of the new Double T logo combines many of the traditional aspects of the Texas Tech’s primary mark with a modernized twist that features proportional design elements and updated colorways,” the university said in a statement.
Other logos introduced include a new Red Raider look, updated “guns up” logo and Raider Red-sports specific marks.
A modernized Double T and a new brand that resonates with our history and will define Texas Tech Athletics for future generations.
🔗 https://t.co/37TiDTk2aypic.twitter.com/QnU5nGTtJq
— Texas Tech Red Raiders (@TechAthletics) October 7, 2025
Tradition with a modern twist pic.twitter.com/065JzWiYWz
— Texas Tech Red Raiders (@TechAthletics) October 7, 2025
The updated logos come after Texas Tech said it did a brand audit done with creative agency LDWW, located in the Dallas-Fort Worth area, as well as Adidas. It plans to introduce a new branding and style guide in spring.
Reaction to Texas Tech new logo
Normally, people applaud when teams or universities embrace tradition and retro looks. While that’s what the Red Raiders did, not everyone on social media loved the new look Texas Tech will go with. People noted it doesn’t look modern and seems rather plain compared to what it currently has.
They have de-beveled the Ts. We are moving backwards as a country. 😨 https://t.co/BbIHoL11Kc
— Sickos Committee (@SickosCommittee) October 7, 2025
What a massive downgrade for Texas Tech pic.twitter.com/oT4hEieZES
— NCAAF Nation (@NCAAFNation247) October 7, 2025
Huge downgrade pic.twitter.com/VH5eEyj1Sg
— NICELY RANKED 🏈 (@TrueBlueBYU1984) October 7, 2025
Change is a good, natural thing in design, especially for sports logos & uniforms
But this change, by Texas Tech, is not good imo
The new logo looks dull & naked, like it got stripped of its personality https://t.co/dmd413ZM6Upic.twitter.com/eLKus40pdV
— Zach Cohen (@ZachCohenFB) October 7, 2025
Lubbock’s elementary school students could create a better Texas Tech logo than this monstrosity. https://t.co/xaQTISvxjg
— WildUte (@TheWildUte) October 7, 2025
However, not all reactions were bad, with some people loving the design, as well as the secondary logos that feature the Red Raider and the Texas state outline. The retro look was also something fans had been wanting for some time, so it seems the people that really care about Texas Tech are happy.
Huge W for Tech.
With their current uniform set, they might have the best branding in the Big 12 https://t.co/vrRPuJWsQT
— Wilson F. Ball, CFB Analyst (@WillyFoosball) October 7, 2025
If Texas Tech can ditch the bevel then there’s hope for all of us. This looks so good. https://t.co/1pi7X2MAfy
— Robert Behrens (@rcb05) October 7, 2025
Texas Tech on a generational run. pic.twitter.com/OPuSGP3mQk
— Coach Beans (@CoachBeansTTU) October 7, 2025
🤌🏼🤌🏼🤌🏼 pic.twitter.com/5oFtuSyA4G
— Ben Golan (@BenjaminGolan) October 7, 2025
The classic logo is super clean and a great look.
I’ll say I was never a hater of the beveled Double T and some people got really weird about wanting the old logo back for so long.
Texas Tech has great branding regardless so I’m happy with any Double T https://t.co/X0z2JLOFEN
— Talkin’ Tech Podcast 🎙️ (@TalkinTechPod) October 7, 2025
The fact of the matter is no one BUT Texas Tech fans will appreciate this, and we don’t care.
We’ve been asking for this for years.
#WreckEmhttps://t.co/J0pwkVHPih— Raiderland Watchdog 🌵 (@WatchdogTTU) October 7, 2025
This article originally appeared on USA TODAY: Texas Tech unveils new logo, and people have mixed feelings about it
