Richard Jefferson will see his media presence continue to expand, as the NBA has a deal to distribute “The Richard Show” across NBA TV, the NBA app and league digital and social media platforms starting tomorrow. “The Richard Show” is a 10-minute interview posted to Jefferson’s YouTube page, and the second season is set to drop with Knicks G Jalen Brunson as the interviewee. The show, done under the banner of another Jefferson podcast, “Road Trippin’,” had around 5 million views across Instagram, TikTok, X and Threads for Season 1. CCG Social produces the effort.
This article originally appeared on Hoops Hype: Richard Jefferson will see his media presence continue …
