‘Asus will no longer add new mobile phone models in the future’: CEO confirms no more Zenfone or ROG smartphones are coming as it pivots to focus on AI products

United Cultures

‘Asus will no longer add new mobile phone models in the future’: CEO confirms no more Zenfone or ROG smartphones are coming as it pivots to focus on AI products

January 23, 2026

Asus halts new smartphone production amid shrinking margins, competition, and longer upgrade cycles, shifting focus toward AI servers and related hardware.

Technology

‘Asus will no longer add new mobile phone models in the future’: CEO confirms no more Zenfone or ROG smartphones are coming as it pivots to focus on AI products

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