‘Most people won’t buy this updated VARMBLIXT because they want a smart device, but because it’s a beautiful lamp’ – IKEA exec on the secrets behind the new version of the brand’s iconic donut lamp – United Cultures

United Cultures

‘Most people won’t buy this updated VARMBLIXT because they want a smart device, but because it’s a beautiful lamp’ – IKEA exec on the secrets behind the new version of the brand’s iconic donut lamp

February 4, 2026

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One of IKEA’s most popular products has had a glow-up – I got the low-down on the new-look donut lamp.

Technology