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All World Cup matches to break after 22 minutes of each half
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Adverts can be either normal breaks or split-screen version
ITV is in talks with its commercial partners about showing adverts during the mid-half drinks stoppages that will take place in every match at this summer’s World Cup.
Global broadcasters have been briefed on Fifa’s stipulations for the three-minute hydration breaks, which will take place after 22 minutes of each half irrespective of the temperature.
