Technology is a double-edged sword. For a global basketball league, having an online presence is essential. But having access to never-ending content means fans aren’t necessarily as passionate. When there weren’t any phones, you had to buy a ticket or sit in front of the television at the time of the game. Now, a fan can just watch highlights if the timing of the game doesn’t suit their schedule. “I don’t know how we fix the problem that’s going on right now. But, you know, come playoff times, I think that people tend to tune in a little more, but it’s just a lot more distraction going on that is hard for people to engage in the game as they did in the nineties and early 2000s,” Pippen added.
This article originally appeared on Hoops Hype: “I don’t know how we fix the problem that’s going on …
