The NFL is a better place when the Chicago Bears are good. That’s just not my bias as a Bears fan talking; that’s from a marketing and promotions standpoint. The Bears are a ratings draw even when they are down. Just look at how often the networks put them in prime time and on standalone games in seasons with no expectations.
Our fan base is active on social media and is always hungry for content. Before this year, the Bears had had only one winning season since 2012, yet our numbers here at WCG grow every year.
Chicago is the third-largest media market. We have a massive and passionate fanbase, and we’re tuning in, and we’re talking about our favorite team, no matter what.
The first-place Bears are off today after knocking off the Philadelphia Eagles on Black Friday, but that doesn’t mean the network’s pregame shows didn’t carve out some airtime for the Navy and Orange.
Now, to be fair, the networks talked about the Bears even when they were bad, but that was more along the lines of, ‘Should the head coach be on the hot seat?’ ‘Can the Bears win another game?’ ‘Is there a quarterback controversy?’ ‘How do you justify keeping the GM?’
Today feels much better than that, so enjoy some of what they had to say in these clips.
