Apple holds several major product launch events each year, but the company rarely announces exact dates far in advance and there is no guarantee that an event will even be held in the usual time frame. That leaves Apple fans and those wanting to buy new Apple products wondering when the next Apple event will take place – and what new products can be expected.
Based on Apple’s long-established event schedule, recent announcements, and reliable industry rumours, we have made some educated guesses about when Apple’s next keynote is likely to happen and which new products are likely to headline it. In this article, we break down what we know so far, what Apple has confirmed, and what history tells us to expect next.
Apple’s event schedule for 2026
- Spring Event: March 4 ‘special experience’ being held.
- WWDC: June (expected)
- iPhone Event: September (expected)
- Late Fall Event: October/November (possible)
Apple doesn’t participate in big industry-wide events such as CES, IFA or E3. Apple holds its own events. Several times a year, Apple invites the press and industry professionals to Apple Park to hear all about its latest products and services. Apple calls these ‘events’ and it streams them live online to millions of watchers.
There can be as many as four Apple events in a year, as outlined above. This event calendar is by no means set in stone, though, with the spring and October events being less regular. Some years, Apple doesn’t hold a spring event at all. In 2025 Apple only held two events preferring instead to announce new products via press release.
In 2026 Apple is expected to hold at least three events, kicking off with a spring event. Apple has invited some members of the media to ‘experiences’ in various locations on March 4. While the invite describes a ‘Special Apple Experience’ rather than an Apple Event, it does fit the spring time frame and there are a number of anticipated launches, including the iPhone 17e and MacBook Pro M5 Pro and M5 Max, M5 MacBook Air and the rumored low-cost MacBook.
Then, in June, the company will hold the Worldwide Developers Conference at which it reveals plans for its operating systems. That event usually begins off with a keynote and (sometimes) new product launches.
By the fall everyone will be waiting for Apple to launch the new iPhone 18, and that usually happens at an Apple event in September. The company may then hold a late fall event in October, as it has in some years.
Read on to find out more about Apple’s 2026 events and what could launch.
Here’s when the 2026 Apple events might take place.
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FAQ
When is Apple’s next event?
Apple is widely expected to hold an event in the spring of 2026. Apple has issued invites to a ‘Special Apple Experience’ in at least three locations: New York, London, and Shanghai.
The ‘Special Experience’ is scheduled to take place on March 4, at 9am ET.
Apple has not confirmed that this is an Apple event in the usual format. So there may be no live broadcast to watch of Apple executives unveiling new products.
It is possible that Apple could unveil a number of new products in the run up to the Special Experiences, with these ‘events’ being a chance for journalists to get a first look at the new products.
What time will the next Apple event start?
This question is normally easy to answer, however, if the ‘Special Experience’ on March 4 is interpreted as an event then the start time is as follows:
- New York: 9am
- London: 2pm
- Shanghai: 10pm
Apple keynotes usually start at 10 am PT/PST. That translates to the following times in the countries where most of our readers live:
- U.S.: at 10 am (PST/PDT), 11 am (MST/MDT), noon (CST/CDT), 1 pm (EST/EDT)
- Canada: as above, and 2 pm (AST/ADT)
- U.K.: at 6 pm (GMT/BST)
- Europe: at 7pm (CET/CEST), 8 pm (EET/EEST)
- India: at 10.30 pm (IST)
- Australia: Next day at 1 am (AWST/AWDT), 2.30 am (ACST/ACDT), 3 am (AEST/AEDT)
- New Zealand: Next day at 5 am (NZST/NZDT)
Timings can be slightly different if Apple holds the event during the period of a couple of weeks when the clocks have changed in the U.S. but not elsewhere (in 2026 the clocks will change in the U.S. on March 8 and November 1, while in the U.K. they change on March 29 and October 25).
Sometimes Apple holds events at different times, for example, in October 2023 the event was held in late afternoon in San Francisco, which meant it was midnight in the U.K.
If Apple doesn’t hold an event and instead just issues a press release that usually happens around 8 am PT, 11 am ET and 4 pm GMT/BST.
How long does an Apple event last?
Apple keynotes usually last between one and two hours and feature CEO Tim Cook along with various other Apple executives. WWDC and the September event tend to be longer keynotes; the spring and late-fall events can be slightly shorter.
The September 2024 event was 1 hour 38 minutes.
Apple’s Spring Event 2026, date and product launches
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When is the spring event?
- March 4
We know that Apple is holding a ‘Special Experience’ on March 4. While this hasn’t been confirmed as an event, and its purpose isn’t clear, there are a number of new products expected to launch soon. The March 4 invites suggest that there may be an opportunity to ‘experience’ new products.
What Apple could launch at the spring event
For the spring 2026 event we may see the M5 MacBook Air upgraded with the M5 chip and the MacBook Pro with M5 Pro and M5 Max chips. There are also claims that Apple may be soon to launch a low-cost MacBook.
Also expected is the iPhone 17e, plus an update to the entry-level iPad and M4 iPad Air. There may also be a new Mac mini.
We may also see a new Studio Display, with Apple rumored to be working on a new external Mac monitor with features like ProMotion and HDR, and the long rumored Smart Home hub alongside a new HomePod, and Apple TV.
For more information about Apple’s spring events read: Apple Spring event: Date, time, product launch rumors.
Apple’s WWDC Event 2026, date and product launches
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When is the WWDC keynote?
Apple usually holds WWDC in the second week of June, in 2025 the keynote was on June 9, so in 2026 June 8 is likely.
What Apple could launch at WWDC
WWDC is Apple’s big developer event at which it reveals plans for the operating systems that run on Apple hardware.
In June 2026 we expect Apple to unveil details of the iOS 27, iPadOS 27, a new macOS, updates to watchOS, tvOS, HomePod software, and an update to Apple’s realityOS.
Apple sometimes announces new hardware at WWDC, usually the high end models targeted at power users, so we could see new Macs.
This could include a new Mac Pro (the current model still utilizing the generations-old M2 Ultra chip). The Mac Studio could also get an update.
Following the keynote on the Monday, developer events and sessions will run throughout the week. You can read more about WWDC date, times and everything you need to know in a separate article.
Apple’s iPhone Event 2026, date and product launches
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When is the iPhone event?
Apple’s iPhone launch event has become a regular fixture in September (aside from 2020 event when it was delayed until October – and the early January launches).
In recent years the event has been held on September 9, so we could see Apple make the unveiling in the week of September 7 in 2026, with the event perhaps taking place on September 8 or 9.
What will Apple launch at the September 2026 event?
We can be pretty confident that the iPhone 18 series will launch in late 2026, although there may be some changes to the line up: we may see the iPhone 18 Pro, Pro Max launch in September but the iPhone 18 may be held back until the spring of 2027.
Alongside the new iPhone 18 Pro we may see new Apple Watches. In 2026 the Apple Watch Series 12 should get a chip update, since the Series 11 is using the same chip as the Series 10 did. The Apple Watch Ultra 4 is said to be getting a fingerprint scanner.
The only AirPods not to have been updated in recent times is the five-years-old AirPods Max, if Apple doesn’t update these before or during the September event it will probably be concluded that the company has lost interest in that product.
Find out more about the September iPhone event in our dedicated article.
Apple’s late fall Event 2026, date and product launches
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Will there be a late fall event in 2026
The last time Apple held a late fall event was October 30, 2023, and before that October 18, 2021. So a late fall event isn’t unprecedented, but it is uncommon. Right now there is no way of knowing if Apple will hold a late fall event in 2026, or indeed, if it ever will again. Usually this event is to launch consumer Macs, but in recent years Apple hasn’t felt the need to hold an event to do that. Nearer the time we will know if there are big things planned that might warrant an event.
What will Apple launch at the late fall 2026 event?
Mac or iPad launches are most likely for an event in this time frame, but Apple hasn’t seen the need to hold an event to launch Macs since the Scary Fast event in 2023 when Apple introduced the M3, M3 Pro and M3 Max in the MacBook Pro. As for iPads, the last time Apple featured an iPad launch at an event was in May 2024, so slightly more recent than Macs, but the new iPads could arrive at the spring event in 2026 meaning there would be no iPad news in the pipeline by the fall.
For more information about Apple’s late fall events read: Apple’s October Event: Date, time and what will launch.
What launched at Apple’s past events
In 2025 Apple only held two events. The first was its Worldwide Developers Conference (WWDC) on June 9, at which it introduced the new features coming in the next version of its operating systems, and the second was the huge September 9 Apple Event where it launched new Apple Watches, new AirPods Pro and the new iPhones for 2025.
Apple doesn’t have to hold an event to launch new products though. Prior to WWDC, Apple launched a new iPhone 16e via press release on February 19, a new iPad and iPad Air via press release on March 4, and a new MacBook Air and Mac Studio on March 5.
Apple then went on to launch a new M5 MacBook Pro and M5 iPad Pro in October. No event was held to mark these launches.
In 2024, Apple held three events: one on Tuesday, May 7, at which it launched new iPads, a keynote to kick off WWDC on June 10, and an event on September 9 at which Apple unveiled the new iPhone 16, Apple Watch Series 10 and the AirPods 4. In October 2024 there was no event, but Apple did announce new products (iMac, Mac mini and MacBook Pro) via press release.
In 2023 there were three events: WWDC in June, an iPhone event in September, and Apple’s second fall event on October 30 (or after midnight on October 31 if you weren’t in the U.S.).
In 2022 Apple held three events: a spring event on March 8, WWDC on June 6, and the iPhone 14 launch on September 7. In other years Apple has held four events though.
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When were Apple’s past events?
Spring Apple events have been held on the following dates:
- 2025: No event
- 2024: Tuesday May 7
- 2023: No event
- 2022: Tuesday March 8
- 2021: Tuesday April 20
- 2020: No event
- 2019: Monday March 25
- 2018: Tuesday March 27
- 2017: No event
- 2016: Monday March 21
- 2015: Monday March 9
- 2014: No event
- 2013: No event
- 2012: Wednesday March 7
WWDC events have fallen on the following dates:
- WWDC 2025: June 9 (9-13)
- WWDC 2024: June 10 (10-14)
- WWDC 2023: June 5 (5-9)
- WWDC 2022: June 6 (6-10)
- WWDC 2021: June 7 (7-11)
- WWDC 2020: June 22 (22-26)
- WWDC 2019: June 3 (3-7)
- WWDC 2018: June 4 (4-8)
- WWDC 2017: June 5 (5-9)
Here are the past few Apple September event dates:
- 2025: Tuesday, September 9
- 2024: Monday, September 9
- 2023: Tuesday, September 12
- 2022: Tuesday, September 13
- 2022: Wednesday, September 7
- 2021: Tuesday, September 14
- 2020: Tuesday, September 15
- 2019: Tuesday, September 10
- 2018: Wednesday, September 12
- 2017: Tuesday, September 12
In the past, Apple has held a second fall event on the following dates:
- 2025: No event
- 2024: No event
- 2023: Monday, October 30
- 2022: No event
- 2021: Monday, October 18
- 2020: Tuesday, October 13 and Tuesday, November 10
- 2019: No event
- 2018: Tuesday, October 30
- 2017: No event
- 2016: Thursday, October 27
- 2015: No event
- 2014: Thursday, October 16
- 2013: Tuesday, October 22
- 2012: Tuesday, October 23
- 2011: Tuesday, October 4
