I went inside FIFA’s secret World Cup lab, and the 3D scanning tech I found there could change football forever – United Cultures

United Cultures

I went inside FIFA’s secret World Cup lab, and the 3D scanning tech I found there could change football forever

May 16, 2026

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A rare behind-the-scenes visit to FIFA HQ in Zurich reveals the AI and 3D technology that will change the World Cup — and football — forever.

Technology