Quote of the day by former Apple design chief Jony Ive: “When something exceeds your ability to understand how it works it sort of becomes magical” — wisdom on the power of simplicity – United Cultures

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Quote of the day by former Apple design chief Jony Ive: “When something exceeds your ability to understand how it works it sort of becomes magical” — wisdom on the power of simplicity

June 5, 2026

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The man responsible for designing some of the most elegant devices in the world believed in how amazing technology needn’t be complex

Technology