Fitbit’s new screenless Whoop-style tracker is a better fit for the brand than a smartwatch — it’s a return to the ‘almost invisible’ pedometer of 2008 – United Cultures

United Cultures

Fitbit’s new screenless Whoop-style tracker is a better fit for the brand than a smartwatch — it’s a return to the ‘almost invisible’ pedometer of 2008

April 13, 2026

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What’s old is new again — a screenless Fitbit focused on analysis is a return to what made the brand great.

Technology