‘That shouldn’t translate into investing in AI blindly, without a clear strategy’: Experts warn UK firms want to keep spending big on AI – even if they can’t prove it makes a difference – United Cultures

United Cultures

‘That shouldn’t translate into investing in AI blindly, without a clear strategy’: Experts warn UK firms want to keep spending big on AI – even if they can’t prove it makes a difference

April 13, 2026

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ROI isn’t just about finances – many business leaders are seeing AI as an opportunity for much bigger organizational transformations.

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