The Samsung S95F is easily one of the best OLED TVs for bright rooms I’ve tested, and it’s hit a record-low price ahead of Prime Day — perfect timing for a World Cup upgrade

Prime Day may start tomorrow, but there’s an awesome OLED TV deal already live that you need to check out: and it’s not at Amazon. The 55-inch Samsung S95F is available for a record-low £1,237.50 (was £1,375) at Currys in the UK.

• Browse the full Currys sale in the UK
• Browse the full Best Buy sale in the US

If you’re in the US, the 55-inch S95F is available for $1,597 (was $1,999) at Best Buy: another record-low price. The S95F is ideal if you’re looking for an OLED for a bright room, with its high brightness and seriously effective anti-reflection matte screen. It also delivers excellent motion handling, making it a perfect OLED for the World Cup.

Amazon Prime Day is sure to bring on some great TV deals, but you might not need to wait. For a flagship OLED, this is a fantastic price.

Today’s best Samsung S95F deals

The Samsung S95F delivers superb picture quality, with high brightness, vibrant colors, and effective reflection handling thanks to its anti-glare screen — it really is a fantastic World Cup TV upgrade. This deal takes the 55-inch model down to £1,237.50, a record-low for this phenomenal five-star OLED. View Deal

If you’ve been holding out for a premium World Cup TV upgrade, this deal on the Samsung S95F 55-inch might be perfect. Dropping to a record-low $1,597 at Best Buy, the S95F’s bold colors, high brightness and brilliant anti-reflection screen make it a prime companion for the World Cup. View Deal

One of the ultimate bright room OLEDs

Samsung S95F with Ember from Elemental on screen — (Image credit: Future)

OLED’s main weakness has always been reflections. Trying to watch a glossy OLED screen in a bright room can be a real challenge, which is why I’m delighted that Samsung introduced its OLED Glare Free screen in 2024. While this tech initially had a negative effect on black levels, giving them a raised look, it was refined in 2025 with Glare Free 2.0, which debuted on the Samsung S95F flagship OLED.

When I tested the S95F, I was blown away by its picture quality. Its color reproduction is superb, and vivid tones really shine on screen. In the Wizard & I scene from Wicked, pink flowers in a tree pop with brilliant vibrancy, while the greens of trees and Elphaba’s skin appear impressively natural. Contrast is also excellent on the S95F, delivering rich black tones and punchy highlights that worked great for dark scenes in The Batman, such as the fight on the subway and the first crime scene in Mayor Mitchell’s house.

What makes the S95F a good option for the World Cup? It’s a combo of its high brightness — which measured at 2,132 nits peak HDR and 380 nits full screen HDR in Standard mode (the mode I’d recommend for sports) — the effective anti-glare screen that I mentioned before, and its solid motion handling. Mix these elements together and you get an awesome World Cup TV.

Outside of watching movies and sports, the S95F is also one of the best gaming TVs around. Kitted out with four HDMI 2.1 ports, it supports 4K 165Hz, FreeSync and G-Sync, ALLM and HDR10+ gaming. It has a measured 9.5ms input lag time, meaning it has razor-sharp performance — even for some of the most demanding games.

Recently, in a showdown between the LG G6 and the S95F, I did say that the G6 pipped the S95F as the best OLED TV for bright rooms, mainly because its black tones looked richer. But, as the G6 recently launched, you’ll be looking at paying a much higher price compared to the S95F, meaning the Samsung is the one I’d pick for Prime Day.