It’s already been a huge year for Apple, with a wave of new products arriving during the first eight months of 2026, including the MacBook Neo and iPhone 17e, and then the new Mac mini and Mac Studio.
But one of Apple’s biggest launches of the year is still to come – and it could happen today. Apple is holding its September 9 “Surprise and Shine” event, where it is expected to unveil the iPhone 18 Pro and Pro Max, new Apple Watches and, most significantly, its first foldable iPhone, recently rumored to be called the iPhone Duo.
There is plenty more on Apple’s roadmap beyond today’s event. New iPads and smart-home products could arrive later in 2026, while Apple is also believed to be preparing its first touchscreen MacBook Pro and smart glasses.
Alongside the new hardware, Apple is preparing the public release of iOS 27, macOS 27 and its other next-generation operating systems, bringing the major Siri AI overhaul first previewed at WWDC in June. Here’s everything Apple has launched in 2026 so far – and what we expect to come next.
What to expect from Apple in 2026
- Biggest launches still to come: iPhone 18 Pro & Max and Apple’s first foldable iPhone are expected at today’s September 9 event, with the first touchscreen MacBook Pro potentially following later
- Most meaningful upgrades: Apple’s first folding iPhone, first touchscreen MacBook Pro, OLED comes to more Apple devices, smaller Dynamic Island
- Big leadership shift: John Ternus has replaced Tim Cook as CEO as of September 1, 2026
- Biggest software upgrades: iOS 27, macOS 27, major Siri/Apple Intelligence upgrade and deeper system-wide AI integration
Apple’s roadmap for 2026: At a glance
In the fall of 2026, Apple’s roadmap will come under the direction of CEO John Ternus. Former CEO Tim Cook has moved into the executive chairman role. The shift from an operations-focused leader to one with deep hardware engineering roots could signal a more product-driven approach – and a renewed emphasis on standout hardware. Ternus takes over as CEO just as Apple is reportedly preparing a major Siri overhaul, alongside potential launches including its first touchscreen MacBook and the iPhone 18 Pro.
| Product | Expected release | Key rumours | Should you wait? |
|---|---|---|---|
| iPhone 18 Pro & Max | September 2026 | Smaller Dynamic Island, under-display Face ID components, A20 Pro, C2 modem | Yes |
| iPhone Ultra/Duo | September 2026 | The first foldable iPhone | Yes |
| Apple Watch Series 12 | September 2026 | Continuous heart-rate monitoring | Yes |
| Apple Watch Ultra 4 | September 2026 | Satellite connectivity improvements | Yes |
| iPad mini | Fall 2026 | Larger OLED screen | Yes |
| iPad | Fall 2026 | Apple Intelligence support | Yes |
| MacBook Pro with Touchscreen | Late 2026-early 2027 | Touch screen | Yes |
| Apple Smart Glasses | Preview in late 2026 possible | Cameras, audio, Siri/Visual Intelligence | Yes |
| iPhone 18 | Spring 2027 | Could merge with iPhone Air | Yes |
Every New Apple Product Launched in 2026… so far
Here is what Apple has already announced in 2026:
- Mac mini M6 and M5 Pro: Faster storage, upgraded connectivity, and a strong focus on AI performance: New Mac mini 2026 guide.
- Mac Studio M5 Max and M5 Ultra: Faster AI and graphics performance, increased memory bandwidth: New Mac Studio 2026 guide.
- AirPods Max 2: Improved audio and the H2 chip. Find out more here: AirPods Max 2 guide.
- MacBook Neo: Apple’s brand new, low-cost Mac laptop. Find out more here: MacBook Neo guide.
- MacBook Air M5: Now with the M5 chip. Read about the 2026 MacBook Air here: MacBook Air M5 guide.
- MacBook Pro M5 Pro & M5 Max: A significant upgrade over the M4 series. Read: MacBook Pro M5 Pro & Max guide.
- Studio Display: Finally gets Thunderbolt 5 and a better webcam.
- Studio Display XDR: With mini-LED technology and ProMotion up to 120Hz.
- iPhone 17e: The new, entry-level, iPhone replaces the iPhone 16e. Read more here: iPhone 17e guide.
- iPad Air M4: The iPad Air now has an M4 chip. Read more here: iPad Air M4 guide.
- AirTag 2: Four years on Apple updated the AirTag, read our review here: AirTag 2nd gen review.
And… RIP Mac Pro: Apple has confirmed that it is discontinuing its tower workstation.
Read on to find out what new products to expect at Apple’s next event and throughout 2026.
Every New Apple Product Launching in 2026
In the sections below we’ve split the upcoming new products into categories including Mac, iPad, iPhone, Apple Watch, Home, AirPods, and some new product categories.
Apple Intelligence, Siri and AI
iOS 27 and macOS 27 Golden Gate, will introduce a massive overhaul to Siri and expanded Apple Intelligence capabilities.
The All-New Siri AI
The most significant update is the transformation of Siri into Siri AI, a conversational assistant powered by Apple Intelligence.
Key Siri AI features coming later in 2026 include:
- Onscreen Awareness: Siri will understand and interact with what is displayed on your screen. For example, if a friend texts you an address, you can ask Siri to save it to a contact without leaving the app.
- Dedicated Siri App: A new standalone app will allow you to revisit previous conversations, pin important chats, and sync history across all Apple devices via iCloud.
- App Actions: Siri will be able to perform tasks within apps using natural language, such as editing a recently sent message or adding a song to a specific playlist.
- Visual Intelligence: On iPhone, a new Siri mode in the Camera app will allow users to point their phone at objects to ask questions or perform actions based on what they see. On Mac, users can select onscreen content to ask Siri questions about images or documents.
- Voice Customization: Users can personalize Siri with more natural voices and adjust the pace and expressiveness of the speech. This feature requires a M3 Mac with 12GB RAM or newer, or iPhone 17 Pro or iPhone Air and newer.
Apple Intelligence Across Apps
Beyond Siri, Apple Intelligence is being integrated system-wide to automate tasks and enhance productivity. Apple Intelligence will play a larger role across the iPhone, iPad, Mac, smart home devices, and future product categories.
Major updates include:
- Safari Productivity: The browser will automatically group tabs into topics, monitor pages for changes (like price drops) with a “Notify Me” feature, and even build custom extensions based on natural-language descriptions.
- Smarter Photo Editing: New tools include Spatial Reframing to improve composition after a photo is taken, an Extend tool to fill in missing areas when straightening horizons, and an upgraded Clean Up tool for removing distractions.
- Writing Tools and Communication: Mail and Messages will gain smarter replies that mimic a user’s writing style . System-wide Writing Tools will generate text from scratch, rewrite drafts, and adapt tone to match specific contacts.
- Image Playground: This tool has been revamped with better language models to create more natural-looking photorealistic images. It also allows users to create custom wallpapers on iOS 27.
- Intelligent Automation: The Shortcuts app will feature a “Describe a Shortcut” ability, allowing users to create complex automations simply by explaining what they want in plain English.
What new iPhones are coming in 2026 (and should you wait)?

Foundry
Based on current industry analysis and supply chain information, Apple has some significant changes planned for the iPhone in 2026, with an iPhone 18 Pro and Pro Max and the introduction of a foldable iPhone expected alongside the release of iOS 27.
iPhone 18 Pro & Pro Max
- September 9, 2026 update expected at event
The iPhone 18 Pro is expected to launch on September 9, 2026. The iPhone 18 Pro is rumored to be the first to use Apple’s own C2 modem instead of Qualcomm’s. The base model may see a RAM increase to 12GB to better support on-device AI functions. A major redesign is expected, which could include a new Dark Cherry color, some under-display Face ID components and a smaller Dynamic Island, and the front camera could move to the upper-left corner of the display. Read about the iPhone 18 Pro here: iPhone 18 Pro rumors.
Foldable iPhone
- September 9, 2026 introduction expected at event
After years of rumors, Apple’s first foldable phone, potentially named the iPhone Duo or the iPhone Ultra, is expected to debut on September 9 2026 alongside the iPhone 18 Pro models. It is expected to be a book-style foldable with a 7.8-inch inner display. Read more here: Apple’s folding iPhone rumors.
iPhone 18
- Spring 2027 launch expected
Reports suggest that Apple could delay the iPhone 18 and release that handset alongside the iPhone 18e in the spring of 2027.
Should you buy now or wait?
With prices expected to rise, buying an iPhone 17 Pro this summer was not the bad idea it would normally be, so if you bought one recently then don’t despair, you probably saved some money.
With the iPhone 18 launch not expected until the spring, now is a good time to buy an iPhone 17. Read: When is the best time to buy an iPhone.
What new iPads are coming in 2026 (and should you wait)?

Screenshot
Foundry
Don’t expect major redesigns for the iPads this year. Instead, Apple is likely to focus on faster chips and other internal upgrades. That said, both the iPad and iPad mini are due for an update – particularly the entry-level iPad, which currently lacks support for Apple Intelligence. Here’s what we expect Apple to announce:
iPad mini
- Late 2026 update possible
The current iPad mini (A17 Pro) was released in October 2024, and Apple’s update cycle for this model is generally infrequent. Based on current reports and analysis, the next significant update to the iPad mini is not expected until late 2026, with some speculation pointing toward 2027.
One rumored upgrade for the 2026 iPad mini is the transition to an OLED display, which could reduce manufacturing costs and improve battery life. There is also the possibility of a slightly larger screen, with a move from the current 8.3- to 8.7-inches suggested. There is also speculation that a future foldable Apple device could potentially replace the iPad mini line entirely, though this remains uncertain.
Internal code leaks suggest the future iPad mini could be upgraded to an A19 Pro chip, which would provide a significant performance boost over the current A17 Pro. An A18 Pro chip upgrade is also possible. Read our round up of iPad mini rumors.
iPad
- Late 2026 update possible
When the standard iPad was updated in March 11, 2025, the biggest disappointment was that it featured a A16 chip and therefore didn’t support Apple Intelligence. Apple looks set to rectify that in 2026 with an upgrade to the A18 or A19 chip, with the latter offering 50% better performance. The release timeline for an iPad with an A18 or A19 chip is anticipated before the end of 2026, in fact, Apple code suggests the company may be planning an update sooner-rather-than-later.
Read more about the 2026 iPad in our rumor round up.
Should you buy now or wait?
With the iPad prices increasing in June you may want to hold off buying one now. If you are going to pay more at least get the most up-to-date model, or buy from Apple’s Refurbished Store to get a bargain. Read Should I buy an iPad now or wait?
Which Macs are worth waiting for in 2026?
2026 is expected to be a significant year for the Mac, with Apple’s first touchscreen Mac rumored as part of a MacBook Pro redesign. March 3 saw the launch of the M5 MacBook Air and M5 Pro/M5 Max MacBook Pro and March 4 saw Apple introduce a new entry-level laptop – the $599 MacBook Neo.
The long expected Mac Studio and Mac mini updates came in August 2026 and go on sale September 22, although some high-memory Mac Studio configurations won’t arrive until later. These Macs have become popular for running AI models locally; however, global RAM shortages – driven by AI companies purchasing large amounts of memory for data centres – have been having a knock-on effect on availability during 2026 and these RAM shortages have also had an effect on prices, with Mac prices increasing by $300 to $500 in June and in the case of the Mac mini, by a further $100 with the 2026 lannch.
One Mac that won’t be getting an update is the long-neglected Mac Pro. Apple has confirmed that the Mac Pro will be discontinued in favor of the Mac Studio.
Touchscreen MacBook Pro
- Possible late 2026 introduction

Foundry
There are rumors that the MacBook Pro will get a redesign including notch-free OLED touchscreen, potential 5G connectivity and a thinner body. At one point it was expected that this new MacBook Pro would feature M6 Pro and Max chips, but the latest indications are that Apple will use M5 Pro and M5 Max chips instead in an effort to keep the project on schedule.
Read the rumors about the M6 MacBook Pro with a touch screen.
iMac
- Unlikely 2026 update
The current M4 iMac was released in October 2024, so an M5 update might seem timely and could be released alongside other potential M5 Mac updates.
The current iMac design was introduced in 2021 and is not expected to change soon. It is still considered fresh, and its components are not outdated. However, there are calls for Apple to introduce a larger screened iMac, something that has been missed since Apple discontinued the 27-inch model. Many feel that the 24-inch screen is too small. Read about the larger iMac rumors.
Should you buy now or wait?
With the prices of Macs increasing in June due to the global RAM shortages you may want to hold off buying one now. If you are going to pay more at least get the most up-to-date model, or buy from Apple’s Refurbished Store to get a bargain. Read the following for more guidance:
Upcoming Apple Watches in 2026

Mahmoud Itani / Foundry
Apple updated all the Apple Watches in September 2025. Launching the Apple Watch Series 11 a new Apple Watch Ultra and a new Apple Watch SE. In 2026 the Apple Watch Series 12 and a new Apple Watch Ultra 4 are expected.
With the Apple Watch rather than hardware changes the real interest tends to be the health and fitness related features. The following capabilities are expected in future iterations:
- Non-invasive blood glucose monitoring: This has been a long-rumored feature for the Apple Watch, but it is still considered to be a few years away with the technology unlikely to be ready for a 2026 release.
- AI-Powered Health and Fitness Coach: Apple has long been rumored to be working on a sophisticated AI coach. Recent reports from early 2026 suggest this project was “scaled back” to allow individual AI-driven features to ship sooner rather than waiting for a complete overhaul.
- Health+ Service Overhaul: There are ongoing rumors regarding a new service tier called “Health+” that would expand upon Fitness+. This service might integrate new AI-powered health features into a single subscription, potentially bundled with hardware purchases.
- Daily Readiness and Stress Tracking: Unlike competitors such as the Oura Ring 4 or Garmin, the Apple Watch currently lacks a “daily readiness” score or native stress tracking. Experts suggest these are obvious areas for future software or hardware updates.
Other new features could include Touch ID integration and microLED displays reaching 4,000 nits brightness. A thinner case, magnetic bands, and enhanced AI capabilities could also be on the cards.
If you have an older Apple Watch and are wondering whether to upgrade, this could be a good time as with watchOS 27 the compatibility list is smaller than ever and only the Watch SE 3, Series 9, 10 and 11, Apple Watch Ultra 2 and 3 – and the new models – will be compatible.
Apple Watch Ultra 4
- September 9, 2026 update expected at event
Expected to be a relatively modest update, with a faster S-series chip, improved health and fitness tracking and possibly better battery life, but no major redesign. Read more: Apple Watch 2026 updates.
Apple Watch Series 12
- September 9, 2026 update expected at event
Rumored to bring a new S-series processor, longer battery life, enhanced health monitoring and possibly a ceramic finish, while retaining the familiar Series 11 design.
Should you buy now or wait?
If you need an Apple Watch today, the SE 3 is the safest buy, while the Series 11 and Ultra 3 are worth waiting on with new models expected in September. Waiting could bring new features, lower prices on current models, or both, making it the smarter choice for most buyers. Read more: Should I buy an Apple Watch now or wait?
Upcoming AirPods
According to a brief update in Mark Gurman’s Power On newsletter for Bloomberg in August, Apple is aiming to launch camera-equipped AirPods this fall.
The new earbuds are expected to resemble the upcoming AirPods Pro 3, although it’s not yet clear whether they will also include a heart rate sensor.
The cameras are said to include both visible-light and infrared sensors, but they reportedly won’t be designed for taking photos or recording video, as their placement and image quality would make them unsuitable for those tasks. Instead, the cameras are expected to enable AI-powered features, such as hand gesture recognition, adapting audio based on the surrounding environment, and detecting whether someone is speaking directly to you or simply talking nearby.
Upcoming Apple Home devices

Mahmoud Itani / Foundry
Apple is expected to significantly expand its smart home ecosystem in 2026 and 2027 with new devices beyond its traditional Apple TV and HomePods.
Rumored products include a smart home hub that combines HomePod functionality with a touchscreen, an updated HomePod mini 2 and next-generation Apple TV are also expected.
This strategic push could help Apple catch up with competitors like Amazon and Google in the smart home market.
Apple’s push into the smart home market will be heavily reliant on a significantly improved Siri, which is expected to launch with iOS 27 and macOS 27 in the fall.
New and updated products are said to include:
HomePod mini 2
- Fall 2026 introduction

Foundry
A new HomePod mini is said to be on the way with a faster processor that can take advantage of the new Siri AI.
HomePod 3
- Fall 2026 introduction
A new HomePod with an updated chip is also expected.
Apple TV
- Fall 2026 update
The current Apple TV isn’t compatible with Siri so an update is needed. Apple TV leaks indicate a rumoured Apple TV is on Apple’s roadmap and that the update will bring Apple Intelligence to the set top box.
New Smart Hub
- Possible 2026 introduction
Multiple reports have suggested Apple will launch a smart home hub. Apple is said to be working on a number of HomeHub related products including a device said to mount a camera on a robot arm that can follow you around!
New Smart Display
- Possible 2026 introduction
Also rumored is an iPad-like smart display that allows you to control your home devices via HomeOS software. This may come with both a speaker base and a wall mount.
HomePod Touch
- Possible 2026 introduction
A new HomePod smart speaker with a screen is said to be coming. Read more here: New HomePod rumors.
Upcoming Vision devices, AR and spatial computing
Apple Smart Glasses
- Possible 2026 introduction, 2027 launch
Unlike the bulky Vision Pro headset, the upcoming smart glasses from Apple are expected to follow a form factor similar to the Ray-Ban Meta glasses. This will be Apple’s first product built specifically for “Visual Intelligence.” It will likely handle tasks such as live translations, music playback, phone calls, and turn-by-turn directions. Apple could provide a first glimpse or “preview” of the glasses by the end of 2026.
Vision Pro
- Possible 2027 update
Prior to 2026, Apple’s spatial computing strategy has focused on the high-end market, but reports indicate a more affordable version of the headset is in development. Apple has reportedly paused work on a successor to the high-end Vision Pro and will instead release a cheaper Vision Pro.
What Apple launched in 2025
Here’s a quick look at what Apple released in 2025:
- February 2025: iPhone 16E – the replacement for the iPhone SE and iPhone 14 brought Apple Intelligence support to the entry-level iPhone.
- March 2025: iPad Air M3 and A16 iPad launched on March 4 and MacBook Air M4 and M4 Max Mac Studio on March 5.
- September 2025: Apple introduced four new iPhones: iPhone 17, 17 Pro, 17 Pro Mac, and the iPhone Air. We also saw the new AirPods Pro 3 and three new Apple Watches: the Series 11, Ultra 3 and SE 3.
- October 2025: Apple announced a new M5 processor and released the M5 MacBook Pro, M5 iPad Pro, and a update to the Vision Pro, featuring the new chip.

What Apple launched in 2024
Here’s a quick look at what Apple released in 2024:
- The Vision Pro headset arrived in the U.S. on February 2.
- The M3 MacBook Air launched on March 4.
- The M2 iPad Air, the M4 iPad Pro, and the Apple Pencil Pro all launched on May 7.
- iPhone 16 and iPhone 16 Plus launched on September 9.
- iPhone 16 Pro and iPhone 16 Pro Max launched on September 9.
- Apple Watch Series 10 launched on September 9.
- AirPods 4 launched on September 9 and new colors (and USB-C) for the AirPods Max were introduced.
- iPad mini A17 Pro launched on October 15.
- Apple launched the M4 iMac, Mac mini, and MacBook Pro the week of October 28.
What Apple launched in 2023
Apple hit the ground running in 2023 and closed the year with the Vision Pro, although it didn’t arrive until 2024:
- M2 Mac mini
- Mac mini with M2 Pro
- 14-inch and 16-inch MacBook Pro with M2 Pro chip
- New full size HomePod (bit of a surprise this one!)
- A larger 15-inch MacBook Air
- A new Mac Pro with the M2 Ultra
- A new Mac Studio, also with M2 Ultra and M2 Max.
- iPhone 15, Plus, Pro and Pro Max
- 2023 Apple Watch Series 9 And Ultra 2
- M3 iMac
- M3, M3 Pro and M3 Max MacBook Pro (14-inch and 16-inch)
- And of course, the brand-new Vision Pro headset was unveiled
What Apple launched in 2022
- 12.9-inch and 11-inch M2 iPad Pro
- 10.9-inch iPad, 10th generation
- iPhone 14 and 14 Plus
- iPhone 14 Pro and 14 Pro Max
- Apple Watch Ultra
- Apple Watch Series 8
- Apple Watch SE (2nd generation)
- AirPods Pro (2nd generation)
- iPhone SE (3rd generation)
- iPad Air (5th generation)
- Mac Studio (1st generation)
- Studio Display
- M2 MacBook Air
- M2 13in MacBook Pro
What Apple launched in 2021
- HomePod mini in new colors
- MacBook Pro with M1 Pro and M1 Max
- AirPods (3rd generation)
- Apple Watch Series 7
- iPhone 13-series
- iPad mini (6th generation)
- iPad (9th generation)
- iMac M1
- iPad Pro M1(3rd and 5th generation)
- Apple TV 4K (2nd generation)
- AirTag
What Apple launched in 2020
- AirPods Max
- MacBook Air M1
- 13-inch MacBook Pro M1
- Mac mini M1
- iPhone 12-series
- HomePod mini
- iPad Air (4th generation)
- Apple Watch SE
- iPad (8th generation)
- Apple Watch Series 6
- 27-inch iMac (Intel)
- 13-inch MacBook Pro (Intel)
- iPhone SE
- MacBook Air (Intel)
- iPad Pro (2nd and 4th generation)
For information about what Apple launched in the decade before that read:

