Apple’s September event may not have been Apple’s final event of 2026 – another launch could be coming in October.
Apple typically has four main event windows each year: a spring event, WWDC in June, the iPhone event in September, and sometimes a further event in October. The company rarely confirms dates far in advance, and there’s no guarantee it will hold an event in every window. That leaves Apple fans – and anyone considering a new Apple device – wondering when the next event will happen and what might be announced.
Fortunately, Apple’s annual schedule is fairly predictable, while reliable rumours often provide additional clues about what’s coming. That means we can make informed estimates about the timing of future keynotes and the products most likely to appear.
Here’s everything we know about the event Apple could hold later in 2026 and beyond.
When is Apple’s next event?
- Unconfirmed, possibly October
Apple hasn’t announced a date for another event in 2026, but it is possible that more new products will launch at an event, or via press release, before the end of the year.
Apple has held October events in the past: in 2023, an event was held on October 30, while in 2021 Apple held one on October 18. With the iPhone Duo launching on October 22, Apple may want to avoid clashing with that launch, making the following week, beginning October 26, a plausible window for another event or product announcements.
What could Apple launch at the next event?
A second, late-fall event in October or November is possible, with Apple expected to launch a new iPad mini, HomePod mini, Apple TV 4K and possibly a touchscreen MacBook Pro.
Apple event calendar 2026: What has Apple launched this year?
| Timescale | Event theme | Dates | Products |
|---|---|---|---|
| March | Special Experience | 2-4 March | Launched: iPhone 17e, MacBooks Neo, Pro & Air, iPad Air |
| June | WWDC | June 8 | Unveiled plans for: iOS, macOS, other software, AI and Siri |
| September | [iPhone event] | September 9 | Launched: iPhone 18 Pro, iPhone 18 Pro Max, iPhone Duo, new Apple Watch, AirPods 5 |
| October or November | [Late fall event] | TBC | Possible: Touchscreen MacBook, HomePod mini, Apple TV, iPads |
| Spring 2027 | TBC | TBC | Expected: iPhone 18, iPhone 18e, iPhone Air 2 |
Apple has held three events so far in 2026, although the first was not an event in the traditional sense. On March 4, the company invited select media to hands-on “experiences” in multiple locations. In the run-up to that date, Apple launched several products via press release, including the iPhone 17e, M4 iPad Air, and M5 Pro and M5 Max MacBook Pro, M5 MacBook Air and the MacBook Neo.
The second event was WWDC, which began with a keynote on June 8. At the WWDC keynote Apple outlined the upcoming changes to its operating systems, including iOS 27 and macOS 27 Golden Gate.
In August Apple issued press releases to announce the new Mac mini and Mac Studio.
At the September 9 event Apple unveiled the iPhone 18 Pro and Pro Max, a foldable iPhone Duo, a new Apple Watch Series 12 and Ultra 4, and AirPods 5.
Here’s when the 2026 Apple events might take place.
Foundry
FAQ
How far in advance does Apple announce an event?
Apple usually announces its events around one to two weeks before they take place, although the timing varies. That means an October event could still be announced fairly late in the month. Apple may also choose not to hold an event at all and instead unveil new products through press releases, as it has done with a number of recent Mac and iPad launches.
What time does the next Apple event start in U.S., U.K. and other global time zones
Apple keynotes usually start at 10 am PT. A future event would likely follow the same pattern. That translates to the following times in the countries where most of our readers live:
- U.S.: 10 am PDT, 11 am MDT, 12 pm CDT, 1 pm EDT
- Canada: as above, plus 2 pm ADT
- U.K.: 6 pm
- Europe: 7 pm CEST, 8 pm EEST
- India: 10:30 pm IST
- Australia: next day — 1 am AWST, 2:30 am ACST, 3 am AEST
- New Zealand: next day — 5 am NZST
The timings are generally the same for all Apple Keynotes, but can be slightly different if Apple holds the event during the period of a couple of weeks when the clocks have changed in the U.S. but not elsewhere (in 2026 the clocks will change in the U.S. on November 1, while in the U.K. they change on October 25).
Sometimes Apple holds events at different times, for example, in October 2023 the event was held in late afternoon in San Francisco, which meant it was midnight in the U.K.
If Apple doesn’t hold an event and instead just issues a press release, that usually happens around 8 am PT, 11 am ET and 4 pm U.K. time.
How long do Apple events usually last?
Apple keynotes usually last between one and two hours and feature the CEO alongside various other Apple executives. With John Ternus succeeding Tim Cook as CEO on September 1, 2026, this will be his first major product keynote in the role.
WWDC and the September event tend to be longer keynotes; the spring and late-fall events can be slightly shorter.
For example, the September 2024 event was 1 hour 38 minutes.
How often does Apple hold events?
There can be as many as four Apple events in a year:
- Spring Event
- WWDC in June
- iPhone Event in September
- Late Fall Event in October
This event calendar is by no means set in stone, though, with the spring and October events being less regular. Some years, Apple doesn’t hold a spring event at all. In 2025 Apple only held two events, preferring instead to announce new products via press release.
Does Apple take part in other events?
Apple doesn’t participate in major industry trade shows such as CES and IFA. Instead Apple invites the press and industry professionals to Apple Park to hear all about its latest products and services. Apple calls these ‘events’ and it streams them live online to millions of viewers.
Does Apple ever announce products without an event?
Apple frequently announces products without a keynote event, often opting for press releases or multi-day announcement windows. In recent years, the company has increasingly reserved its large-scale media events for major flagship launches, such as the primary iPhone lineup in September, while using press releases for iterative updates or “chip bumps” that may not warrant a full hour-long presentation.
How to watch an Apple event
Apple events are typically broadcast across several digital platforms, allowing viewers to tune in from almost any device. While the company previously restricted access to its own hardware or the Safari browser, these barriers have been removed in recent years.
You can access live Apple presentations through the following official channels:
- YouTube: This is often considered the easiest way to watch. Apple streams its keynotes live on its official YouTube channel, which can be accessed via any web browser or the YouTube app on smartphones, tablets, and smart TVs.
- Apple.com: The company hosts a dedicated “Events” page on its official website. For the best experience on a PC, it is recommended to use Microsoft Edge on Windows 10 or later.
- Apple TV App: The stream is available within the Apple TV app on iPhone, iPad, Mac, and Apple TV hardware. Keynotes are usually listed in the app’s lineup a day or two before the event begins.
- Apple Podcasts: Apple also showcases its events through the Podcasts app on Apple devices, where you can watch the video presentation.
You may also like to tune in to our Live Blog which will provide minute-by-minute text updates and analysis as products are announced.
Following the end of the event, detailed breakdowns will also be available on the Macworld Podcast, which can be found on Spotify, Soundcloud, and Apple Podcasts.
Will Apple have a second fall event in 2026?
Apple
Will there be a late fall event in 2026?
The last time Apple held a late fall event was on October 30, 2023, and before that on October 18, 2021. So while a late fall event would not be unprecedented, it has become relatively uncommon.
Right now, there is no way of knowing whether Apple will hold another event in late 2026, or whether it will continue to launch new products through press releases instead. In the past, October events have often focused on Macs, but in recent years Apple has shown that it does not always consider a dedicated event necessary for Mac launches.
What could Apple launch at the late fall 2026 event?
Mac and iPad launches would be the most obvious reasons for Apple to hold another event during this timeframe. However, Apple has not held a dedicated Mac event since the “Scary Fast” presentation in 2023, when it introduced the M3, M3 Pro, and M3 Max chips alongside updated MacBook Pro models.
There could still be significant Mac announcements this year, including the rumored touchscreen MacBook Pro, which could be important enough to warrant an event.
As for iPads, updates to the iPad and iPad mini are also expected, making an October event a possible venue for those launches.
Apple is also rumored to be preparing new versions of the HomePod mini and Apple TV, with updated hardware that could support upcoming Siri AI features.
For more information about Apple’s late fall events, read: Apple’s October Event: Date, time and what will launch.
Will Apple hold a spring event in 2027?
Michael Simon / Foundry
Apple’s spring events have become increasingly unpredictable. The company has not held a traditional spring event since May 2024, although it did invite members of the media, including Macworld, to a “Special Apple Experience” in 2026.
Rather than a keynote presentation, the March 4, 2026 gathering was a hands-on showcase that followed three days of product announcements, including the MacBook Neo, iPhone 17e, and M5 MacBook Air.
Will Apple take a similar approach to spring product launches in 2027? It’s certainly possible. The format appeared to work well, allowing each product announcement to receive its own media coverage rather than competing for attention during a single event.
Apple is expected to release three iPhone models in spring 2027 – or it could be two new iPhones, with the Air and iPhone 18 merging.
- iPhone 18 (base model)
- iPhone 18e
- iPhone Air 2
Apple may also update the MacBook Air with an M6 processor in spring 2027.
When is WWDC 2027?
Foundry
When is the WWDC keynote?
In 2026 the WWDC keynote was on Monday June 8. In 2025 it started on Monday June 9. We expect WWDC will start on Monday 7 June in 2027.
WWDC generally runs from the Monday to Friday in the second week of June.
What Apple could launch at WWDC
WWDC is Apple’s big developer event at which it reveals plans for the operating systems that run on Apple hardware.
In June 2027 we expect Apple to unveil details of iOS 28, iPadOS 28, macOS 28, updates to watchOS, tvOS, HomePod software, and an update to Apple’s realityOS.
Apple sometimes announces new hardware at WWDC, usually the high-end models targeted at power users, so we could see new Macs.
Following the keynote on Monday, developer events and sessions will run throughout the week. You can read more about WWDC date, times and everything you need to know in a separate article.
What did Apple launch at past events?
So far in 2026 Apple has held an ‘experience’, which rather than being an event in the traditional sense, was a chance for journalists to get a look at products Apple had launched in the days prior, including MacBook Neo and iPhone 17e. The company also hosted the WWDC keynote on June 8, at which it revealed its plans for Apple Intelligence and Siri in iOS 27, macOS 27 and the other operating systems. Plus Apple held its iPhone launch event on September 9 at which the iPhone 18 Pro and Max, iPhone Duo, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5 launched.
In 2025 Apple only held two events. The first was its Worldwide Developers Conference (WWDC) on June 9, at which it introduced the new features coming in the next version of its operating systems, and the second was the huge September 9 Apple Event where it launched new Apple Watches, new AirPods Pro and the new iPhones for 2025.
Apple doesn’t have to hold an event to launch new products though. Prior to WWDC, Apple launched a new iPhone 16e via press release on February 19, a new iPad and iPad Air via press release on March 4, and a new MacBook Air and Mac Studio on March 5.
Apple then went on to launch a new M5 MacBook Pro and M5 iPad Pro in October. No event was held to mark these launches.
In 2024, Apple held three events: one on Tuesday, May 7, at which it launched new iPads; a keynote to kick off WWDC on June 10; and an event on September 9 at which Apple unveiled the new iPhone 16, Apple Watch Series 10 and the AirPods 4. In October 2024 there was no event, but Apple did announce new products (iMac, Mac mini and MacBook Pro) via press release.
In 2023 there were three events: WWDC in June, an iPhone event in September, and Apple’s second fall event on October 30 (or after midnight on October 31 if you weren’t in the U.S.).
In 2022 Apple held three events: a spring event on March 8, WWDC on June 6, and the iPhone 14 launch on September 7. In other years Apple has held four events though.
Foundry
When were Apple’s past events?
Spring Apple events have been held on the following dates:
- 2026: ‘Experience’ Wednesday March 4
- 2025: No event
- 2024: Tuesday May 7
- 2023: No event
- 2022: Tuesday March 8
- 2021: Tuesday April 20
- 2020: No event
- 2019: Monday March 25
- 2018: Tuesday March 27
- 2017: No event
- 2016: Monday March 21
- 2015: Monday March 9
- 2014: No event
- 2013: No event
- 2012: Wednesday March 7
WWDC events have fallen on the following dates:
- WWDC 2026: June 8 (8-12)
- WWDC 2025: June 9 (9-13)
- WWDC 2024: June 10 (10-14)
- WWDC 2023: June 5 (5-9)
- WWDC 2022: June 6 (6-10)
- WWDC 2021: June 7 (7-11)
- WWDC 2020: June 22 (22-26)
- WWDC 2019: June 3 (3-7)
- WWDC 2018: June 4 (4-8)
- WWDC 2017: June 5 (5-9)
Here are the past few Apple September event dates:
- 2026: Wednesday, September 9
- 2025: Tuesday, September 9
- 2024: Monday, September 9
- 2023: Tuesday, September 12
- 2022: Wednesday, September 7
- 2021: Tuesday, September 14
- 2020: Tuesday, September 15
- 2019: Tuesday, September 10
- 2018: Wednesday, September 12
- 2017: Tuesday, September 12
In the past, Apple has held a second fall event on the following dates:
- 2025: No event
- 2024: No event
- 2023: Monday, October 30
- 2022: No event
- 2021: Monday, October 18
- 2020: Tuesday, October 13 and Tuesday, November 10
- 2019: No event
- 2018: Tuesday, October 30
- 2017: No event
- 2016: Thursday, October 27
- 2015: No event
- 2014: Thursday, October 16
- 2013: Tuesday, October 22
- 2012: Tuesday, October 23
- 2011: Tuesday, October 4
