This viral ereader has come out of nowhere, and bookworms can’t get enough of it — but it ‘could ring alarm bells’ for Amazon as it surpasses the Kindle Colorsoft on the retailer’s charts – United Cultures

United Cultures

This viral ereader has come out of nowhere, and bookworms can’t get enough of it — but it ‘could ring alarm bells’ for Amazon as it surpasses the Kindle Colorsoft on the retailer’s charts

May 5, 2026

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The Xteink X4 ereader is the latest social media tech obsession, and it’s emerging as a serious Kindle rival.

Technology